Podcast Academy

PNME 2007 #24: Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now!

Podcast and New Media Expo 2007: You are ready to monetize your podcast(s) or want to be more polished and generate more revenue. This session delivers both the nuts and bolts of how agencies and marketers think, buy & justify, the difference between CPM, CPC and sponsorships, different kinds of ad formats you can include in your programming including dry-voice and finished :10 spots, how to structure a deal, what an insertion order looks like, what the critical components of a media kit are, how you collect and present media kit and audience data, how you speak to a buyer and present your offer in a benefits-laden style that they need to hear, and how to prospect for clients and manage them once they buy. You will learn the whole sales process and the marketing materials required to create revenue with your audience including handy templates to take home. Bring your questions as this session is designed to be interactive in nature. It’s a learning session where you get real-time consulting that benefits everyone. Instructor: Susan Bratton of Personal Life Media

Download mp3: Selling Advertising and Sponsorships for Your Audio or Video Content: What You Need To Know Now! (59:32 min 27.3 MB)

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PNME 2007 #23: 10 Secret Habits to Podcast Stardom

Podcast and New Media Expo 2007: Most podcasters know a couple, some practice three or four, but this unique conference experience reveals all ten habits to making your podcast a dominate force on the new media scene. Podcasting guru and new media svengali Franklin McMahon has produced some of the biggest hits in the podcast arena and this informative seminar will walk you through the magic steps to his success. Tightly focused on audience building, brand development, content refinement, advertiser growth and reaching the masses, Franklin reveals the inside secrets to effectively sharing your creation with the world. If your thoughts are dancing with widespread world domination, this is the seminar to attend. Instructor: Franklin McMahon of Franklin McMahon Studio

Download mp3: 10 Secret Habits to Podcast Stardom (52:39 min 24.2 MB)

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PNME 2007 #22: Master Radio Techniques and Avoid Radio Traps

Podcast and New Media Expo 2007: What can podcasters learn from broadcasters? And what radio modus operandi should podcasters NOT emulate? In this fast-paced session, one of radio’s best-known programming experts will discuss scripting, prep, and performance techniques; and outline specific money-making value elements you can build-into your podcasts. Holland will also focus on how podcasters can become broadcasters (what you HAVE that radio stations NEED). Although podcasting is unlike radio in many ways, there are also things the two medium share and capitalizing on the successes radio has had can make you a better podcaster. Instructor: Holland Cooke of Holland Cooke Media.

Download mp3: Jim Louderback Keynote (53:34 min 24.6 MB)

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PNME 2007 #21: Jim Louderback Keynote

Podcast and New Media Expo 2007: Jim Louderback is the CEO of Revision3, the Internet television network that includes the popular Diggnation vidcast with Kevin Rose and Alex Albrecht, and The GigaOM Show with Om Malik and Joyce Kim. Tim Bourquin, Founder of the Expo, will talk with Jim about his move from traditional media (PC Magazine and TechTV) to the new media space, what he sees as the future of new media, and what content creators can learn from the successes and failures of traditional media ventures.

Download mp3: Jim Louderback Keynote (43:29 min 20 MB)

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PNME 2007 #20: Screencasting 101

Podcast and New Media Expo 2007: ScreenCasting is one of the most powerful visual mediums available today for computer based training. Combining high resolution video screen captures with spoken narration, screencasts can convey complex information and concepts easily and quickly. This session will cover the basics of how to plan, record, edit, encode and publish screencasts via a podcast. Don will also cover ways to sell premium screencasts and monetize your hard worth with paying subscribers. If you’ve wanted to record your computer screen in order to teach any subject matter, you won’t want to miss this session. instructor: Don McAllister of ScreenCastsOnline.com

Download mp3: Screencasting 101 (1:05:06 min 29.9 MB)

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PNME 2007 #19: Simple Post-Production Techniques to Get Professional-Sounding Podcasts

Podcast and New Media Expo 2007: Bruce is the inventor of The Levelator, a free tool used by thousands of podcasters to make better-sounding shows. It takes more than just compelling content to attract and keep a podcast audience. Good quality sound will make your shows easier to listen to and help them rise above the crowd. A little judicious editing can make you and your podcast guests sound smarter. And paying attention to basics such as levels will help you achieve a consistent, professional sound. The good news is that the techniques for doing all of the above are not hard to master and there are lots of free tools to help. They have been developed based on the experience of producing hundreds of podcasts for IT Conversations. This session will take you through the techniques step-by-step using free tools like Audacity and The Levelator. There will be lots of examples. No particular expertise is assumed or required, just a desire to make great-sounding podcasts. Insructor: Bruce Sharpe of Singular Software.

Download mp3: Simple Post-Production Techniques to Get Professional-Sounding Podcasts (1:04:59 min 29.8 MB)

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PNME 2007 #18: Growing the Market by Podcasting Customized Content

Podcast and New Media Expo 2007: In this session, participants learn the power of creating customized digital content that takes into consideration the very needs and wants of their audience, resulting in effective 1:1 marketing. This new approach in the digital marketing era is known as Digital - Customer Relationship Management or D-CRM. By understanding the likes and dislikes of your audience-base, the greater the opportunity for an organization to develop a personal long lasting profitable relationship with the customers. Once the core audience segmentation has be formalized the organization can then leverage this business intelligence to further target and promote different eCommerce opportunities, promotions, loyalty programs, etc. Podcasting has created a new channel for generating income for organizations, but has also created an internal communications tool that will enable companies to use for training employees, delivering presentations, creating an environment that fosters innovative thinking. Insructor: Chaz Rough of PodFactory.net.

Download mp3: Growing the Market by Podcasting Customized Content (47:15 min 21.7 MB)

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PNME 2007 #17: Internet Marketing From the Bottom Up: The Secret to Marketing Success - “Thinking like a Customer, Not a Competitor”

Podcast and New Media Expo 2007: Whether marketing a podcast, a viral video, a website, product, service or yourself, in order to succeed you must start to “think like a customer”. Discover how small businesses and Fortune companies, local and global, have leveraged the power and reach of the Internet to attract imminent buyers and turn those with purchase intent into customers. Larry will touch on what to do, what not to do and dispel myths and misinformation about Internet marketing, search engines, website design and more. Learn how to effectively market your podcast and viral video. Does your website, podcast or video have all the elements it takes to connect with a customer? Learn about proper alignment, persuasive content and design and the critical role each plays in your online efforts. Larry Will guide you through best practices as well as new ideas and case studies from successful real world businesses that have developed winning Internet marketing strategies such as search engine optimization, email marketing, blogging, viral video and podcasting. Learn how to get your Podcast found by the right people. Larry will help change the way you think and make better connections with connected customers. Learn how your message cannot only heard, but acted upon. Instructor: Larry Bailin of Single Throw

Download mp3: Internet Marketing From the Bottom Up: The Secret to Marketing Success (1:04:07 min 29.4 MB)

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PNME 2007 #16: Understanding Your Content Liability Risks in New Media: What Video and Audio Creators Need To Know Now

Podcast and New Media Expo 2007: Copyright and other intellectual property issues affecting podcasters and other new media have received considerable press attention since the advent of those media, but other areas of the law, which can have a significant effect on any new media outlet, have frequently been overlooked. Legal perils such as defamation, invasion of privacy, and false advertising can leave audio and video podcasters, digital media creators, and content developers exposed to liability if the complex parameters of those areas of the law are not understood. Every business and individual engaged in new media production needs to be aware of the inherent risk exposures and learn how to prepare for potential legal actions based upon their content. Conference attendees to this session will learn how to recognize potential “red flags” in the content they intend to publish, develop and implement a legal compliance strategy, stay within the line of copyright and IP law, and prepare for and work to avoid potential lawsuits. Instructors: Colette Vogele of Vogele & Associates, Denise Howell of BagandBaggage.com, Jeff Heninger of Reed Smith, and Jeffrey Hermes of Brown Rudnick

Download mp3: Understanding Your Content Liability Risks in New Media: What Video and Audio Creators Need To Know Now (1:08:27 min 31.4 MB)

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>PNME 2007 #15: Metrics in New Media: Showing Results and Judging Success

Podcast and New Media Expo 2007: If you’re thinking, “All this audio and video production talk is great, but how do I show that all this effort is achieving results?” this is the session for you. The panelists for this session will give you concrete ways you can prove to your client, your boss, and yourself that the podcasts and online video you are creating are giving you the return on investment you need to show to have it considered a success. From downloads to leads generated, to sales and prospects delivered, this session will help you answer the tough questions you’ll be asked about the time and money spent on these initiatives. This session provides the information you need to set goals and benchmarks for success of your new media campaigns. You’ll also learn how to gauge success when you advertise or sponsor new media including podcasts and online video clips. Instructors: Paul Vogelzang of MommyCast, Greg Cangialosi of Blue Sky Factory and Matthew Snodgrass of OpenMetrics.org

Download mp3: Metrics in New Media: Showing Results and Judging Success (59:47 min 27.4 MB)

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